Synonymous with elegance and glamour, Lancôme began its history in Paris in the 1930s, when Armand Petitjean, a visionary in the cosmetics business, created the brand by developing products that captured the essence of French femininity.
It entered the world of perfumery in 1935, with a collection of five fragrances that Petitjean presented at the Brussels Exhibition. Over the years, the brand has achieved great success in this field with perfumes such as Trésor, Ô de Lancôme, Poême, La Vie Est Belle and Idôle.
A fusion of elegance, tradition and innovation, Lancôme has established itself as a luxury brand that combines the values of French refinement with a global reach.