The creative talent of Malaysian designer Jimmy Choo and the entrepreneurial vision of British fashion editor Tamara Mellon forged in 1996 with the launch of the fashion label specialising in luxury shoes Jimmy Choo.
In 2011, the brand launched its perfume collection with Jimmy Choo Eau de Parfum, a feminine fragrance that captures its glamorous and sophisticated character, values that have been maintained over the years in a portfolio that has been growing and positioned in the luxury segment.