A historic beauty brand, Estée Lauder began in 1946 as a cosmetics company, and it was in 1953 that it expanded its universe into perfumery with the launch of Youth Dew, a fragrance that was first created as a scented bath oil.
Estée Lauder's vision of perfume contributed to the democratisation of fragrances by making an accessible scent available to consumers that they could use every day. Until then, perfume had been a luxury item reserved for special occasions. But from this moment on, the cosmetics industry changed its way of understanding the business and pushed the creation of fragrances.
Among its most iconic perfumes are White Linen (1978), Beautiful (1985) and Pleausures (1995), which embody the values of a brand that has stood the test of time thanks to its simple and timeless elegance.