Calvin Klein
Minimalist, elegant and with a provocative touch that it has explored, above all, in its communication campaigns, Calvin Klein is one of the most internationally renowned fashion brands. Founded in 1968 by the American designer after whom it is named, the brand entered the perfume field in the 1980s with the launch of its first men's fragrance, Calvin.
Its first major success in the fragrance business came with Obession (1986), a feminine scent that was an immediate success. Since then, the brand has added iconic perfumes to its portfolio such as Eternity, CK One and Euphoria.
The brand's focus on consumers with an urban lifestyle is reflected in its collection of fragrances that evoke feelings of freedom, authenticity and inclusivity. It should be recalled that the brand pioneered the launch of a unisex, gender-neutral perfume with CK One (1994).
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