Romanticism with a touch of casualness and a youthful spirit are concepts that define Cacharel, a French brand that was founded as a fashion house in 1958 by Jean Bousquet and later expanded into the world of perfumery.
Its first perfume, Anaïs Anaïs (1978), is also one of the most significant, as it has endured over time as a feminine, delicate and pure essence, conquering women of different generations.
Another of its initial successes is Loulou (1987), an intense and seductive fragrance that explores a darker side, but without losing the halo of youthful innocence, a hallmark of the brand that has been maintained in later perfumes such as Noa, Amor Amor and Yes I Am.